How to Ensure a More Effective Investor Relations Call
You’ve had your fair share of conference calls, but there’s no denying that an investor relations call often seems like an entirely different challenge.
The content is important and the stakes are high, which only adds to the high-pressure nature of your investor relations calls.
The last thing you want is for the call to drop, the audio to become spotty, or to have other technical glitches get in the way of your message and send your professional impression into a nosedive.
So, what can you do to ensure things run smoothly and go off without a hitch? We have some tips to help you host a far more effective virtual meeting with your investors and other stakeholders.
1. Choose a Conferencing Provider Carefully
The first step in making sure there are no major pitfalls with your investor relations call is to choose a conferencing provider carefully.
You need to find a provider who can meet your needs and who also features those other bells and whistles you might want for important meetings and conversations.
If you’ll be hosting investor relations calls, a service that provides coordinator-assisted meetings could be high on your list. Additionally, you’ll want a provider with excellent customer service should you have any questions or issues at any point.
Take the time to think through what you need and want out of a conferencing provider. Then you can evaluate your options carefully to find one that will work best for you.
2. Host a Coordinator-Assisted Call
Nothing makes a more polished and professional impression than hosting a coordinator-assisted call. With this type of call, you’ll have an assigned meeting manager who is your ally in ensuring that your conversation runs smoothly.
Your conference coordinator can take care of making introductions, muting other callers to ensure premium sound quality, moderating Q&A sessions, and much more—all while making sure that no technical problems send your call running off the rails.
Your investor relations calls are important, which means you have enough demanding tasks on your plate. By utilizing a coordinator-assisted call, you can offload some of those common worries so that you can focus on what really matters: the conversation.
3. Plan and Prepare
While a coordinator-assisted call can be a huge help, that doesn’t mean you should wing it. The most effective investor relations calls have plenty of planning and preparation behind them.
Scan through your notes, numbers, and presentation to confirm that you’re prepared to provide that financial update in a logical and engaging way. And think through some of the tough questions you might be asked—so you’re not scrambling if they come up.
Ahead of your call, make sure to talk with your assigned conference coordinator so that you can run through the flow of the call and any other important details that he or she should be aware of—down to the details of how certain attendee or presenter names are pronounced.
The more elbow grease you can invest ahead of time, the more successful your investor relations call will be.
4. Don’t Shy Away From Multimedia
Some people are more visual—which means that seeing information as charts and graphs helps them to process information easier.
With that in mind, it’s worth considering moving away from strictly audio and doing a web or video conference for your investor relations call so that you can utilize various visuals to spread your message.
You’ll also want to share important information aloud—in case participants are joining via phone and can’t see your presentation.
However, incorporating some impactful slides can make a huge difference for people who are joining the conversation via computer. Giving people something to look at makes your call that much more engaging and polished.
5. Record Your Call
Your investor relations calls are important conversations—you’re going to want records of the information distributed and the questions answered.
Detailed notes and transcripts are helpful. But, nothing is quite as good as having an actual recording of the conversation.
Not only does recording your conference call help you with adequate record-keeping, but it also means you have a file that you can quickly and easily share with attendees and other important parties who may have been unable to attend the live conversation.
When following up with people to share the recording, note the contact information they should use if they have questions.
That thoughtful follow-up will give your reputation a boost, while ensuring that you’re able to control your own message.
Over to You
The core purpose of your investor relations call is to update stakeholders on the financial standing of your business.
However, don’t forget that this is also an opportunity to add to the overall positive impression of your business.
To find out more about how Connex Intl can help you host an IR call that represents you as the polished, confident professional that you are, schedule time to talk with a virtual meeting expert today.
